Matchless Model X Reloaded brings Old Brand back from the Grave

Matchless Model X Reloaded brings Old Brand back from the Grave

Digging up an old well-known brand name, or reviving a specific well-loved model name with modern-day components and marketing it based on past successes has turned into a tried-and-true business model in the motorcycle world.

And sometimes-Triumph most notably springs to mind, and things are looking pretty good at Indian -it even turns into a success.

The latest such brand is Matchless, which was born in 1899, died in 1966 and is now, in resurrected form, promising to show off its Model X Reloaded in the metal at the upcoming EICMA Show in November. Ahead of that debut, the storied British marque has unleashed three rendered teasers. The original Model X hit the market way back in 1929, and the re-born brand will celebrate the 115th anniversary of the Matchless name... not that it`s actually been actively building and selling products all that time, of course.

We don`t have too many specifics to share, other than the fact that the Model X Reloaded will be powered by an X-Wedge V-twin engine displacing 1,916cc and boasts a frame that doubles as an oil reservoir and a crazy front braking system with a 12-piston brake calliper. From the pictures, we can glean that the bike was designed with an under-slung rear shock, some sort of springer front fork and dual sets of foot controls.

That`s about all we know for sure, but you can bet we`ll share any further information with you as soon as it becomes available.