HARLEY-DAVIDSON WORLDWIDE SALES DOWN

HARLEY-DAVIDSON WORLDWIDE SALES DOWN

Harley-Davidson dealers worldwide reported sales figures that are 1.4 percent lower for the second semester of 2015 compared to the year-ago period.

This translates to the MoCo selling 88,931 new motorcycles worldwide in the second semester this year, a slight decline from the 90,218 units pushed in the same period of 2014.

The overall sales in both the domestic and international markets were also slightly down in 2015 than in the year before. In the US, no less than 57,790 Harleys found a new home between the 1st of April and the end of June compared to 58,225 units sold in the same period in 2014.

In the international markets, customers bought 31,141 bikes in the mentioned period while last year, 31,993 bikes had been sold in Q2. In the Asia Pacific region sales went up 16.6 percent, but dwindled by 8.9 percent in the EMEA region and 2.6 percent in Latin America. Canada was an individual market with a particularly strong 9.9 percent decline.

YEAR-TO-DATE SALES ARE ALSO SLIGHTLY POORER


To-date figures are consistent with the trends, indicating Asia Pacific as the only growing region. In the mentioned market, Harley-Davidson sold 7.8 percent more bikes than they did in the same period of 2014.

However, retail unit sales went down 0.7% in the US, 7.7 percent in the EMEA region, 1.2 percent and 4.8 percent in Latin America and Canada, respectively. A total of 164,761 bikes have been sold worldwide through the end of June 2015 compared to 172,899 units sold in the first semester of 2014, for a total decrease of 4.7 percent.

Still, Harley expects that the year-final sales will be 2 to 4 percent higher than in 2014. The company estimates that 276,000 to 281,000 motorcycles will be sold by the end of 2015.

Matt Levatich, President and CEO at Harley-Davidson says: `In the face of a tough competitive environment, driven mostly by currency and greater competitive activity, we are leveraging our many strengths and meeting the challenge head on. Our actions during the quarter have had a positive impact. We are encouraged by the momentum at retail as the quarter progressed, both in the U.S. and internationally.`


Via autoevolution.com
21/07/2015

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