It`s hard to imagine what the world will to look like in 2090, let alone the motorcycle market. One thing will be certain, though: People will be showing up to Sturgis, SD, on their Harley-Davidson motorcycles.
The small South Dakota city becomes the focal point of the American motorcycle world for several days each year as hundreds of thousands of bikers celebrate the hobby.
This year is the 75th anniversary, and thanks to a just completed deal by the city and the venerable American motorcycle brand, it looks like it will go for 75 more. The contract makes Harleys the official motorcycle of the Sturgis Motorcycle Rally, and the company is building a permanent structure on the main street in the town for events all year round.
To celebrate the long-term deal and the new site, a 2015 Harley-Davidson Street 750 motorcycle tore a brick out of the company`s Milwaukee headquarters that`s headed for the new building in Sturgis. Another was taken from the brand`s museum, and 73 more came from the headquarters` parking lot. The bricks will be delivered on the bikemaker`s cycles to the city. When complete, the location will include a stage for concerts and even weddings, Harley says, and it`ll all be ready in time for the 75th rally this August.
With the way Harley is developing, it`s not too hard to imagine a line of Livewires and the electric bike`s successors on display at the 2090 Sturgis Motorcycle Rally. Although, given the brand`s passionate fans, some of its traditional cycles are sure to be there too. Read below for the company`s full announcement of the long-term sponsorship.