Best Quarter of Sales in BMW Motorrad`s History

Best Quarter of Sales in BMW Motorrad`s History

In the first three months of this year, BMW Motorrad achieved its best quarterly sales figures of all time. Through March, sales increased 9.2percent to 31,370 vehicles {previous year: 28,719 units}.

In the month of March alone, BMW Motorrad delivered 15,912 motorcycles and maxi scooters worldwide {previous year: 15,183 units} amounting to a 4.8 percent growth in sales.

`BMW Motorrad has started into the new 2015 motorcycle season with the best first quarterly sales of all time,` said Heiner Faust, BMW Motorrad Head of Sales and Marketing. `We are reaching more and more customers all over the world with our highly emotional brand and our attractive, sporty bikes. In the first three months we recorded growth in nearly all sales regions. Germany still remains our strongest single market. Selling 5,369 vehicles as per March we increased sales here by 12percent as compared to the previous year.`

This is followed by the USA {3,229 units}, France {3,155 units}, Italy {2,936 units} and Great Britain {1,746 units}. The first quarter in some southern European countries saw considerable growth including Portugal {+46percent} and Spain {+24percent}. In the Asian markets too, demand has developed positively.

The BMW Motorrad sales charts worldwide are still led by the R1200GS travel enduro and its sister model, the R1200GS Adventure. More than 10,000 units have already been delivered to customers this year worldwide. Third place goes to the R1200RT, of which 2,681 were sold. After only being on sale for a few weeks the new S1000RR already holds fourth place. The fourth generation of the BMW superbike got off to an excellent start selling 2,574 units.

`We continue to remain on a course of growth and are aiming at surpassing the record results achieved in 2014 again,` concluded Heiner Faust.




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